Armadillo embarks on sponsorship deal to support sled dog racing

Armadillo has barked up a different tree by sponsoring the leading British female sled dog racer in the UK, Vickie Pullin, in her next major event in Poland. After pledging to sponsor Vickie, she is now aiming to become the best in her field, and will be taking part in the 2017 World Championships in Mikolow, Poland.

Vickie first found her passion for dog sled racing after working in Canada and Alaska, where she instantly fell in love with sled dog breeds. She now has a team of 26 dogs and a number of achievements under her belt, including the Scottish National Bike Champion title and owning the fastest four-dog team in the country. She is also the only British racer to hold a sprint World Cup standing on the sled and has achieved three more British champion titles this year.

Vickie said: “The encouragement and generosity from my sponsors, such as Armadillo, has been overwhelming. I couldn’t do what I do without their backing or the amazing support network that has built up around me. I feel very lucky to be able to do something I love surrounded by my amazing dogs, I just can’t wait to be back on the trails!”

After extensive training, Vickie is putting together her dog dream team to help her secure the champion title. With dogs from all over Europe, Vickie is putting each of them through their paces to make up her final four, including six new puppies she has been training specifically for this moment.

Jonathan Shaw, said: “I met Vickie after booking a family sled dog lesson, and we were instantly blown away by her passion and drive to achieve great things with her incredible dogs. We decided there and then to support Vickie by sponsoring her in this journey to become World Champion, and we’re sure she’ll do us proud.”

Armadillo wishes Vickie the best of luck in her exciting pursuit for the World Champion title. If you’d like to show your support, keep up-to-date with Vickie and meet her super dogs, check out her website here.